WOD is a consumer Cross-Fit beauty product to help athletes maintain healthy skin. My job is to make sure WOD maintains their image as they continue to grow and develop new up and coming products for their customers.
These are the company's first products. WOD wanted a simple dark and bold design to match with the logo that was in place. As a startup this design was mainly used to get the name of the company out there and let the product do the speaking.
The Rapid Repair product was developed to be a more compact pocket solution for the WOD product. WOD wanted to assure their brand was loud and clear on this product while still holding a new feel apart from the original products.
Barbells For Boobs
This is a fundraiser take on the Rapid Repair product
WOD pulled out an ad in a cross-fit community magazine. My task was to include all the information WOD wanted to include in this ad while clearly showing off the products and brand.
WOD went in collaboration with Caffeine and Kilos for a coffee scented hand scrub. I was contracted to design the label and packaging.
The sugar scrub products are the newest members to the WOD family. My task was to design this with a more feminine touch for the feminine demographic. The side of the packaging is a clear label to see the product inside.
For a Freelance Make-up Artist that works mainly on couture fashion photo shoots I wanted to show both class and flair in this design. The name is done in a modern fashion text and by adding a dash of bright coloring and wild design elements I was able to achieve my goal on this business card design.
Castro Family Designs
A flash designed portfolio to showcase me and my brother's artwork. Each element is designed to be a fun and interesting use of our talents including, painting, videography, music production, and designing. Can you find the Easter Egg?
Skin Wrap is a product to customize our electronics. I designed a logo to suit the company. I also developed an ad that portrays the style of this product appropriately.
Vigor Beard Balm is a premium balm created by WOD Repair Lotion. This product was developed from the influence of bold bearded men in the cross fit industry. To also reach other demographics I had to develop a logo and packaging that was not to exclude any of the cool bearded men out there.
The San Francisco Zoo is the best in the Bay Area. At the time of the development of the poster the SFZ was Marketing the Gorilla exhibit. In correlation to the idea that we are from the primate it was called Family Gathering. As a poster I developed a design that would really grab attention on the busy streets of the Bay Area.
Taylored Brew is a Micro-Brewery based out of Sacramento California. The logo and ad were developed prematurely to any release of these beers. As a beer enthusiast I was excited to put forth this work regardless. Keep an eye out for Taylored Brew. It's delicious.
SineWave is an electronic music artist based out of Los Angeles, CA. The style is a mix of melancholy shoe-gaze, alternative, indie-electronic. On the side of somber these designs were to initiate feelings as well as curiousity.
This is a collection of various logo designs that I am proud to have done.
Rakkems is a new marijuana industry company based out of Sacramento, CA. This French bulldog will stand out as the captain of Rosin and other tools in the industry.
Devoneous Designs is a web developing business that approached me with the task of redesigning a logo idea they had drawn up. To reach a professional business look I sharpened the edges and used some typography to balance the logo.
Rob started a small local bar and was in need of a logo. As a fan of his craft I shared mine and developed him a logo to represent the city he loves and serves.
With multiple companies by the name of A&E I had to make this business stand out with a fresh new look and symbolize their business. Hedging and a little greenery did the trick.
This is a design pitch to WOD Repair Lotion to shorthand their current logo. I did this for better balance and to make more of an impact as a logo for consumers to instantly relate.
Flowers by Chi
Flowers by Chi is a local flower shop. I am a sucker for small businesses and love the idea of updating what they have. This is the new signage I proposed for this wonderful little flower shop.
Happy Together is a local katsu / Korean restaurant that I enjoyed. I just didn't feel their current logo signage really popped out in an area full of Korean restaurants. Using some typography and their current swine symbol I created this fun logo to stand out from the crowd.